SEO or Search Engine Optimization is a diverse set of techniques, distributed between content, design and technical performance, which allow your website to achieve better positions on Google.

Keywords or a set of keywords correspond to the words used by users when searching for a topic, product or service.

What is organic search?

There are various sources of traffic to a website, such as organic search, social networks, paid media and others. Organic search is traffic generated through clicks on links from searches made on search engines.

How does Google determine rankings?

Google uses more than 200 signals to determine the ranking of websites, but these 200 signals can be grouped into 3 levels: the real-world importance of the company or brand, the quality and alignment of the content with searches, and the technical performance of the website, with particular emphasis on mobile performance.

What is Page Speed Insights?

Page speed insights is a tool created by Google that allows you to measure the technical performance of your website, in terms of loading times, time to interact, layout changes during loading, among others. As of June 2021, Page Speed and all the associated metrics (FCP, LCP, Speed Index, Time to Interactive, Total Blocking Time, CLS) became an important ranking factor.

What does an SEO agency do?

An SEO agency works on the content of your website so that it matches the keywords of your market. At the same time, it must technically ensure that the organization of the content complies with Google's formal rules and configure tags, headings and snippets accordingly.

Why are Page Speed metrics important?

Page speed insights metrics are important not only because they help determine Google rankings, but more importantly because they are metrics of the quality of a website's usability and inherently of the brand itself. Google's studies show that more than 50% of mobile users are unwilling to wait more than three seconds for a site to load, and give up when it doesn't happen.

What is First Contentful Paint (FCP)?

It is an important metric in Page Speed Insights, and represents the time it takes the browser to load (render) the first piece of content on a site, giving the end user an indication that they are entering a new site and that it is loading.

What is Largest Contentful Paint (LCP)?

It is one of the metrics of page speed insights, which translates the time it takes for the most content visible on a page of a website to load and become fully interactive. All these metrics are related to the user experience. A bad experience diminishes the possibility of obtaining good rankings.

A website is like a book. Imagine the structure of a book, without a table of contents, chapters, titles or sub-titles. The structure of a page's headings tells Google the theme of the page, the headings, subheadings and text.

AI SEO

Maximize your visibility.

More than ever, people are searching directly - and getting answers - on Artificial Intelligence platforms. From ChatGPT to Gemini to AI Summaries, it's impossible to ignore this new reality. It is therefore essential to adapt the presence of brands and businesses to the digital world - and the sooner, the better.

In this new era of search, AI SEO has gained relevance and has become a fundamental component of any marketing strategy.

Ranking keywords and questions is now one of the most important factors in the growth and success of your business.

Why use AI SEO?

- Increased visibility in searches
- Greater brand recognition
- More qualified website traffic

Not sure where to start?
Gigantic helps you.

WHAT IS AI SEO?

AI SEO - also known as generative engine optimization (GEO) - is a service in the field of digital marketing.

AI SEO focuses on optimizing the content of your website and your online presence in order to increase visibility in the search results of Artificial Intelligence platforms.

AI search results include answers generated by platforms such as ChatGPT, Perplexity, Copilot and Gemini, as well as Google's AI Overviews.

AI Search Engine Optimization

The most important thing in SEO is to ensure that your website achieves the best possible ranking in search results, i.e. appearing first in Google searches and other search engines. However, optimizing for search on Artificial Intelligence platforms is substantially different from traditional SEO, as it involves new optimization methods and criteria.

We'll help you optimize your website and digital content to ensure a prominent presence - both on traditional search engines such as Google and Bing, and on AI platforms including ChatGPT, Gemini, Perplexity and Copilot.

The better the match between your website's content and keywords and user searches, the better your ranking will be on Google or Bing.

With Gigantic
you can

Have a study of questions and keywords for AI searches

Know where you stand in the rankings compared to the competition on mobile or desktop

Online presence and content optimization

Search engines are not the only place where Artificial Intelligence looks for information. It is also essential to have a presence on social networks, online communities and other platforms relevant to your business.

We'll help you improve your online strategy through content that increases your brand's visibility, engagement and relevance.

Create content - blogs, articles and other digital formats - optimized for visibility on AI platforms

Optimize content - aligning tone, structure and format - to make it easier to summarize and reference by AI

Analyze and identify relevant topics that correspond to the audience's questions and intentions

Optimize your digital presence to maximize your brand's reach and engagement on social networks

With Gigantic
you can

WE’LL HELP YOU MEET YOUR BUSINESS GOALS

Competition and opportunity analysis

Analysis of competition and opportunities

You're not the only one adapting to this new digital reality - your competitors are most likely doing the same. We'll help you analyze the market and your main competitors, identify emerging keywords and discover new content opportunities.

The better the match between the content/keywords on your website and user searches, the better your positioning on Google or Bing will be.

With Gigantic
you can

Have a benchmarking of competitors - content and classification

Identify keywords and emerging themes

Analyze backlinks and online mentions

Analyze new opportunities for content and authority building

Performance tracking and ongoing optimization

Monitoring and performance optimization

For a campaign to be successful, it is essential to track the results and analyze their evolution over time. We'll help you monitor your campaign's performance, including SEO optimization, visibility on Artificial Intelligence platforms, as well as ranking and online mentions.

Choose your product or service with the greatest potential for online sales

Carefully select the targets for your Paid Media campaigns

Avoid inadvertent clickbait or promises that the page does not fulfill

Ensure that the relationship between the ad and the landing page is as direct as possible

Convert your ads into sales, using the latest technical know-how

With Gigantic
you can

Maximize your visibility! Our digital performance team is ready to take your business to the next level.

How do we do it?

Our digital strategy is divided into three distinct channels, allowing your brand to achieve a 360º presence that guarantees authority and generates long-term results.

Areas where we act strategically:

Internal Channels

External Channels

Online Presence

Why us?

- Maximize your brand's visibility with strategies that generate real results

- Save time and benefit from 360° monitoring of all your marketing campaigns

- Experienced and specialized team, fully committed to help your business succeed

FAQ's

What is AI SEO?

AI SEO - Artificial Intelligence Search Engine Optimization - focuses on optimizing your website and digital content so that they appear first in AI-generated search results - such as ChatGPT, Gemini, Perplexity and Google's AI Overviews - as well as in traditional search engines.

How can I use AI SEO in my business?

By optimizing your content for AI-generated searches, it becomes easier for these platforms to reference your brand and your website. This increases the visibility of your business, generates more qualified traffic and helps position your brand as relevant and a reliable source of information.

How much does AI SEO cost?

The price of AI SEO depends on the brand's objectives, the size of the website and the market in which it operates, as well as its main competitors.

We offer different plans tailored to your needs - from one-off assessments to ongoing optimizations. Contact us for an AI SEO plan tailored to your business.

How long will it take to see results?

You can usually see the first progress between 1 and 3 months. More consistent results tend to emerge between 3 and 6 months later, as optimization strategies begin to gain momentum.

AI SEO

Maximize your visibility.

Not sure where to start? Gigantic helps you.

WHAT IS AI SEO?

AI Search Engine Optimization

With Gigantic you can

Have a study of questions and keywords for AI searches

Know where you stand in the rankings compared to the competition on mobile or desktop

Online presence and content optimization

With Gigantic you can

Competition and opportunity analysis

Analysis of competition and opportunities

With Gigantic you can

Have a benchmarking of competitors - content and classification

Identify keywords and emerging themes

Analyze backlinks and online mentions

Analyze new opportunities for content and authority building

Performance tracking and ongoing optimization

Monitoring and performance optimization

For a campaign to be successful, it is essential to track the results and analyze their evolution over time. We'll help you monitor your campaign's performance, including SEO optimization, visibility on Artificial Intelligence platforms, as well as ranking and online mentions.

With Gigantic you can

How do we do it?

Our digital strategy is divided into three distinct channels, allowing your brand to achieve a 360º presence that guarantees authority and generates long-term results.

Areas where we act strategically:

Why us?

- Maximize your brand's visibility with strategies that generate real results - Save time and benefit from 360° monitoring of all your marketing campaigns - Experienced and specialized team, fully committed to help your business succeed

FAQ's

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Not sure where to start?
Gigantic helps you.

With Gigantic
you can

With Gigantic
you can

With Gigantic
you can

With Gigantic
you can

- Maximize your brand's visibility with strategies that generate real results

- Save time and benefit from 360° monitoring of all your marketing campaigns

- Experienced and specialized team, fully committed to help your business succeed