At Gigantic we believe that a good digital marketing strategy is one that meets the objectives set while maximizing the return on investment.
Our proprietary 4-step methodology shows you an understandable and structured path to growing your business goals.
Market conditions: there is a satisfactory volume of searches for our product / service; the offer in the digital world is unprofessional.
Digital Marketing Strategy: focused only on the search channel (SEO and Paid Search) and conversion factors.
Market conditions: the search channel is exhausted or non-existent; the competition is clearly investing in Paid Media.
Digital Marketing Strategy: multichannel including search, social networks and display. Definition of an annual communication plan.
Market conditions: competition is fierce, all the players work all the digital channels very professionally.
Digital Marketing Strategy: multichannel and multisegment (buyer personas / journey); customized work for each segment.
SEO
Content and Conversion
Paid Media and Tracking
Most websites were developed as a tool for institutional communication and not as organic traffic generators (SEO).
In order for a website to rank well in search engines, it must have an architecture and content that is compatible with the best SEO practices.
The paradigm shift in the digital world has also brought about a change in content at website level. The content structure of a website must match what the end customer values.
At the same time, complex digital strategies require more conversion-supporting content such as articles, newsletters, eBooks and so on.
Social networks have changed in recent years, replacing the logic of organic posts with Paid Media campaigns.
This change requires several upgrades, starting with the tracking tools that analyze traffic and conversion, to the sophistication of ad account management, to the quality of creativity.
If you've made it this far, the next step is to click on the button opposite. You'll enjoy talking to us.
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