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News

The digital marketing paradox: More data, less relevance

The relationship between brands and consumers has changed in recent years, driven by digitalization and, more recently, Artificial Intelligence (AI).

Briefing / 25 May 2026

Depression Kristin: “None of the crisis management manuals talk about marketing with the crisis”

It happened this week. Leitão Amaro published a video that was mistaken for self-promotion and deleted it after criticism. Wrong decisions, experts point out, explaining what should and shouldn't be done.

ECO SAPO / 31 January 2026

The presidential election is being played out on social media. Who holds the cards?

André Ventura masters algorithmic logic, but Cotrim de Figueiredo is the surprise on social media. Digital marketing experts analyze the candidates' performance and offer advice.

ECO SAPO / 6 December 2025

João Félix da Costa discusses the paradigm shift taking place in the digital world

The CEO of Gigantic Digital Growth decodes the changes that have been taking place in this channel.

Briefing / June 5, 2023

"Technology makes selling a house a faster journey"

A guarantee given by João Félix da Costa, CEO of the Portuguese startup Gigantic, which has a new 3D solution for the real estate market.

Idealist / 24 October 2022

Performance marketing is Gigantic - says João

Increasing customers' sales performance through digital channels is what Gigantic - Digital Growth, founded by Duarte Vilaça and João Félix da Costa, is all about.

Briefing / February 10, 2021

"Projects by very capable professionals have emerged and atomized the market"

Duarte Vilaça and João Félix da Costa, founding partners of Born, an agency with operations in Portugal and Angola, launched Gigantic in December, a "daughter of the pandemic" company, as well as Born Ethical.

Media & Advertising / 06 January 2021

João Felix and Duarte Vilaça in an interview with Meios e Publicidade

To M&P they outline the objectives for these two projects: "This new project has very little to do with digital creativity agencies: it needs creativity, of course, but it doesn't live on traffic, views, likes and shares.

Born / January 2021

João and Duarte make Born a Gigantic

João Félix da Costa and Duarte Vilaça, partners at Born, have founded Gigantic - Digital Growth. The company, whose identity project was designed by Born, has the mission of increasing its clients' sales performance through digital channels.

Briefing / 07 December 2020

Born partners create company focused on digital sales

João Félix da Costa and Duarte Vilaça have a new project on their hands. It's called Gigantic - Digital Growth and it promises to help improve their clients' sales performance through digital channels.

Marketeer / 07 December 2020

Duarte Vilaça and Joao Félix da Costa launch Gigantic

Duarte Vilaça and João Félix, founders of Born, are launching Digital Growth, a company dedicated to increasing its clients' sales performance through digital channels.

Media & Advertising / 04 December 2020

Gigantic. A new agency from the partners of Born hits the market

João Félix da Costa and Duarte Vilaça have just launched a new digital agency. Gigantic is targeting new clients and offering services in foreign markets.

Dinheiro Vivo / 04 December 2020

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