For those who aren't in the cruise business, there's a big difference between browsing and buying. If more than half the world's population has access to the internet, then there are billions of opportunities to convert visitors into customers. Discover some of them with us and get ready to grow with Paid Media campaigns.
The success of a Paid Media campaign starts with the audience.
Lots of visits to your website doesn't mean high conversion rates. At Gigantic, we work hand in hand with teams from Google, Facebook, among others, to better understand the behaviors of your targets and identify those with the greatest potential for conversion. At Paid Media, choosing the right audiences and keywords is the first step in any campaign carried out by our team.
The importance of tracking in defining audiences.
To increase the effectiveness of Paid Media and its campaigns, the correct configuration of tracking tools is essential.
Google, Facebook, among others, now have tracking tools that not only record a user's visit to the site, but also the user's actions within the site, such as whether they visited various product pages, added to the cart or made a purchase.
These tools make it possible to subsequently create audiences and publics with profiles similar to those that have had the desired behavior, significantly increasing the effectiveness of Paid Media campaigns.
Paid Media campaigns and the customer journey.
The customer journey is a term increasingly used by marketers, but it is in digital that we find its practical application.
With paid media campaigns, you can communicate and adapt messages to people who are at different stages of the customer journey, guiding them from stage to stage until they convert.
Let's imagine the case of real estate: I can communicate with someone who isn't looking for a house yet, but who will need one because they've just got married.
I can also communicate with those who have already started looking for a house but haven't yet decided on a location, or even with those who have already decided and are just comparing developments.
The possibilities are endless, but one of the success factors of a paid campaign is precisely the ability to adapt messages to the context experienced by each audience.
Increase your conversion rate
FROM CLICK TO PAGE
Choose your product or service with the greatest potential for online sales
Carefully select the targets for your Paid Media campaigns
Don't make inadvertent click baits or promises that the page won't keep
The relationship between the ad and the page should be as direct as possible
Start converting your ads into sales using the latest technical know-how
If you want to advertise to generate sales and convert more customers, you're in the right place.
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