Services
Paid
media
Buy or bye-bye.
For those not in the cruise business, there is a big difference between browsing and buying. If over half the world's population has access to the internet, there are billions of opportunities to convert visitors into customers. Discover some of them with us and get ready to grow with paid media campaigns.
The success of a paid media campaign starts with the audience.
Many visits to your website does not mean high conversion rates. At Gigantic we work side by side with teams from Google, Facebook, among others, to better understand the behaviors of your targets and those who will have greater conversion potential. In Paid Media choosing the right audiences and keywords is the first step of any campaign made by our team.
MEET
YOUR TARGETS
The importance of tracking in defining audiences.
To increase the effectiveness of Paid Media and its campaigns, the correct configuration of tracking tools is essential.
Google, Facebook, among others, today have tracking tools that allow not only to record a user's visit to the site, but also the user's actions within the site, such as whether the user has visited several product pages, added to the cart, or actually bought.
These tools then allow you to create audiences and audiences with similar profiles to those that had the desired behaviour, greatly increasing the effectiveness of paid media campaigns.
Paid media campaigns and the customer journey.
The customer journey is a term increasingly used by all marketers but it is in digital that we find its practical application.
With paid media campaigns it is possible to communicate and adapt messages to people who are at different stages of the customer journey by trying to guide them from stage to stage until conversion.
Let's imagine the case of real estate, I can communicate with those who are not yet looking for a house but will have this need because they got married.
I can also communicate with those who have started the house search but have not yet defined the location, or even with those who have already defined the location and are only comparing developments.
The possibilities are endless, but one of the success factors of a paid campaign is precisely the ability to adapt messages to the context experienced by each of the audiences.
Increase the
your fee of
conversion
IF YOU WANT TO ADVERTISE
TO GENERATE SALES AND CONVERT MORE CUSTOMERS IS ON THE RIGHT SITE.
FROM CLICK
TO PAGE
Choose your product or service from
greater potential for online sales
Select carefully
the targets of your paid media campaigns
Do not make inadvertent click baits
or promises that the page does not keep
The relationship between the ad and the page
should be as direct as possible
Start converting your ads
in sales using the latest technical know how
Blog
(IN)
Sights
The 2 most important factors for selling: traffic and conversion!
Tânia Portugal July 30, 2021
Continue Reading 
7 changes brought about by the new iPhone privacy policy.
Felipe Girão June 21, 2021
Continue Reading 
EN 
PT