For those not in the cruise business, there is a big difference between browsing and buying. If more than half of the world's population has access to the Internet, there are billions of opportunities to convert visitors into customers. Discover some of them with us and get ready to grow with paid media campaigns.
The success of a paid media campaign starts with the audiences.
Many visits to your website does not mean high conversion rates. At Gigantic we work side by side with teams from Google, Facebook, among others, to better understand the behaviors of your targets and those who will have greater conversion potential. In Paid Media choosing the right audiences and keywords is the first step of any campaign made by our team.
FIND YOUR TARGETS
The importance of tracking in defining audiences.
To increase the effectiveness of Paid Media and its campaigns is essential the correct configuration of tracking tools.
Google, Facebook, among other means, now have tracking tools that allow not only record a user's visit to the site, but also the user's actions within the site, such as whether the user visited several pages of the product, if he added to cart, if he bought effectively.
tracking tools that allow not only record the visit of a user to the site, but also the user's actions within the site, such as whether the user visited several product pages, added to the cart, or actually bought.
These tools then allow you to create audiences and audiences with profiles similar to those that had the desired behavior, greatly increasing the effectiveness of paid media campaigns.
Paid media campaigns and the customer journey.
The customer journey is a term increasingly used by all marketers but it is in digital that we find its practical application.
With paid media campaigns it is possible to communicate and adapt messages to people who are at different stages of the customer journey trying to guide them from stage to stage until conversion.
Let's imagine the case of real estate, I can communicate with those who are not looking for a house yet but will have that need because they got married.
I can also communicate with those who started the house search but haven't defined the location yet, or even with those who have already defined the location and are only comparing projects.
The possibilities are endless, but one of the success factors of a paid campaign is precisely the ability to adapt the messages to the context experienced by each of the audiences.
Increase your conversion rate at
IF YOU WANT TO ADVERTISE TO GENERATE SALES AND CONVERT MORE CUSTOMERS, YOU ARE ON THE RIGHT SITE.
FROM CLICK TO PAGE
Choose your product or service with
greatest potential for online sales
the targets of your paid media campaigns
Don't make inadvertent click baits
or promises that the site can't keep
The relationship between the ad and the page
should be as direct as possible
Start converting your ads
into sales using the latest technical know-how